ERIC  "ZEEKY" GROSS

BRAND IDENTITY + CREATIVE DIRECTION

A BRAND ROOTED IN CHARACTER, PRESENCE, LOVE & TRUST.

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THE OBJECTIVE WAS TO DEVELOP A VISUAL IDENTITY THAT FELT ESTABLISHED AND DEPENDABLE.

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SOMETHING THAT COULD RESONATE ACROSS GENERATIONS WHILE MAINTAINING A DISTINCT POINT OF VIEW.

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THE APPROACH EMPHASIZED STRUCTURE AND RESTRAINT. CLEAN TYPOGRAPHY, BALANCED LAYOUTS, AND SUBTLE DETAILING WERE USED TO CREATE A SENSE OF FAMILIARITY WITHOUT LOSING IDENTITY.

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THE RESULT IS A BRAND THAT FEELS SOLID, ENDURING, APPROACHABLE, BUT NEVER TOO CASUAL. LOVE AND CARE IN EXCELLENCE.