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BRAND IDENTITY + VISUAL DIRECTION

A CONCEPT CENTERED ON ATMOSPHERE, RHYTHM, IN LIVED EXPERIENCE; WHILE REMAINING GROUNDED IN CULTURE.

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THE GOAL WAS TO TRANSLATE THE ENERGY OF THE CITY INTO A VISUAL LANGUAGE THAT FELT SOLID BUT EXPRESSIVE.

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THE DIRECTION DRAWS FROM WEST AFRICAN CULTURE, STREET CULTURE, EDITORIAL INFLUENCE AND BOLD CONTRASTS.

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RAWNESS AND STRUCTURED BLENDED TO CREATE SOMETHING THAT FEELS FAMILIAR & ELEVATED.

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