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ERIC "ZEEKY" GROSS
brand identity + creative direction + WIX website
CULTURE RESTORATION PROJECT, INC.
A CULTURAL INITIATIVE ROOTED IN PRESERVATION, PRESENCE, AND COMMUNITY.
THE OBJECTIVE WAS TO DEVELP[ A VOSIAL ODEMTOTU THAT FELT GROUNDED AND INTENTIONAL.
SOMETHING THAT COULD SUPPORT THE MESSAGE WITHOUT REDUCTING IT TO TREND OR DECORATION.
THE APPROACH CENTERED ON RESTRAINT. TYPOGRAPHY, SPACING, AND COMPOSITION WERE TREATED AS PRIMARY TOOLS, ALLOWING THE SYSTEM TO FEEL COMPOSED RATHER THAN OVERSTATED.
THE RESULT IS A VISUAL LANGUAGE THAT CARRIES WEIGHT QUIETLY; DESIGNED TO ENDURE, NOT COMPETE.
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