ERIC R. GROSS
CLIENT: CULTURE RESTORATION PROJECT, INC.
2024 - PRESENT | WILMINGTON, DELAWARE
BRAND IDENTITY REDESIGN.
BEYOND THOSE BARS
BEYOND THOSE BARS (BTB) IS A PROJECT AND LEARNER-BASED CULTURAL ENRICHMENT PROGRAM THAT UTILIZES HIP-HOP CULTURE AND AFRICAN-CENTERED CHARACTER DEVELOPMENT MODALITIES TO A DIVERSE POPULATION OF STUDENTS.
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​THE CLIENT NEEDED A REIMAGINING OF THE PROGRAM BRAND THAT WAS USEABLE ACROSS THE SCHOOL SYSTEM AND MULTIPLE TYPES OF MEDIA WHILE REPRESENTING THE COMPLETE NATURE OF THE PROGRAM ITESLF.
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THE MARK FEATURES THE NGUZO SABA (KWAANZA'S 7 PRINCIPLES) SYMBOL, "UMOJA." UMOJA IS A KI SWAHILI TERM, MEANING "UNITY."
BEFORE
AFTER
BEFORE
AFTER
BRAND IDENTITY DESIGN.
SANKOFA RITES OF PASSAGE INITIATIVE
SANKOFA RITES OF PASSAGE INITIATIVE (SROPI) IS AN AFRICAN-CENTERED DEVELOPMENT PROCESS THAT TEACHES PRACTICAL LIFE SKILLS, CULTURAL PRIDE, CIVIC RESPONSIBILITY, AND A POSITIVE SELF-IDENTIFICATION.
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THE CLIENT NEEDED A CULTURALLY RESPONSIVE BRAND IDENTITY THAT REFLECTED THE PRIMARY DIRECTIVES OF THE COHORT PROGRAM. THROUGH COLLABORATIVE CREATIVE PROCESSES, IT WAS DETERMINED THAT THE BRAND NEEDED A SENSE OF HERITAGE AND LONGEVITY WHILE DENOTING A CERTAIN LEVEL OF MODERNITY.
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THE MARK FEATURES THE ADINKRA SYMBOL, "DWENNIMMEN." DWINNIMMEN REPRESENTS TWO INTERLOCKED RAMS HORNS - SYMBOLIZING STRENGTH (IN MIND, BODY, AND SOUL), HUMILITY, WISDOM, AND LEARNING.
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ALBUM COVER ART.
BEYOND THOSE BARS 1-ON-1
BTB REE$E
BIG BRI
THE NEWSLETTER.
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